EA Commercial Real Estate

project details

The Brief

After 20+ years in the corporate world working in Commercial Property, my client took the exciting step of launching her own business. She wanted a brand that would stand strong in a traditionally male-dominated industry while incorporating a refined, feminine touch that reflected her expertise and personal identity. This project included full branding and logo design, along with essential business assets such as business cards, a LinkedIn banner, an email signature, social media post templates, editable letterheads, and digital client marketing brochures. The goal was to create a professional, recognizable brand using her own name—one that would set her apart in her industry and establish trust with her clients from day one.

The Design
Approach

Every great brand starts with understanding the client’s vision, and this project was no different. We explored various business name ideas before deciding to use her initials—keeping it personal, professional, and memorable. Understanding my client’s preferences is always key, so we began with color. The final palette was carefully curated from her two favorite shades—teal and peach—creating a bespoke combination that balanced strength and elegance. Next, we explored different font pairings, ultimately selecting a clean, rounded, yet sophisticated typeface that looked striking in lowercase. With the brand board finalized, these elements were seamlessly applied across all her business branding materials, ensuring a cohesive and impactful identity.

The Results

With all the branding elements in place, my client’s vision came to life. Her logo was delivered in multiple file formats and brand colors, giving her the flexibility to use it across different platforms and materials with ease. For her business cards, we chose a premium 400gsm velvet-laminated card—offering a luxurious feel that leaves a lasting impression. The combination of thoughtful design and high-quality print ensured her brand stood out with professionalism and personality. The end result? A strong, stylish, and cohesive brand—and, most importantly, a very happy client!

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